This myth has been used for decades to discourage the traditional lecture format of the factory model schools and encourage the move towards student-centred experiential learning. It continues to feature in current educator professional development as a guiding principle for how Bloom’s Taxonomy should feature in our planning.

Read the following two articles to understand how this neuromyth gained acclaim in the field of education:

Edgar Dale and the Cone of Experience

People remember 10%, 20%… Oh, Really?

What does this mean for learning designers? We have learned that we must design authentic, dynamic, and purposeful learning environments. We already know that we can weave together different instructional approaches to create a rich multi-modal design. As some of you have discussed in your blog posts, sometimes direct instruction is the best approach. At other times, experiential learning aligns best with our activities. Design with the outcomes, assessment, and learners in mind, not a misconstrued “learning pyramid” as your guide.