tl;dr
- Read, watch, and learn
- Signup for your group project team: here
- Personalized Learning Experience first design process steps – by Mon, Nov 16
I hope you enjoyed a rejuvenating break in the mini-reading break and took moment of pause on Remembrance Day. I am incredibly grateful for the country we live in, yet hold unease in the darkness humans can create – I view peace as a responsibility we all maintain as we continue into the future. The next couple weeks are devoted to the Personalized Learning Experience Group Project. Here you’ll be able to apply much of what we learned this term.
Read, Watch, & Learn
Below we have some light readings/videos that will be very helpful to understand and support you in the first steps of the Personalized Learning Experience Group Project. These resources outline the practical considerations of choosing and outlining your target audience. Market segmentation is just an entry point and I’m hoping you can draw many connections and depth through the ideas we’ve covered this term.
- How to Master Market Segmentation for Better Targeting (Hoenig, 2026) [12 min read]
- Audience Segmentation (Mailchimp, n.d.) [10 min read]
- Types of Market Segmentation: Behavioral and Psychographic (Udacity, 2016) [3 min watch]
Personalized Learning Experience Group Project
If you haven’t yet signed up for your group project team, please do so here.
A large part of this assignment is the supporting materials, the why you designed the learning experience the way that you did. By this Sunday, I want you to outline and share the first steps:
- Educational Subject
What is the subject of your learning experience and why did you choose it? - Learning Context and Learners
Clearly outline the context of your learning experience and who will participate in it. This provides the foundation for the rest of your design, helping you make meaningful decisions about how and why learning will be personalized. Consider:- Who are the learners?
- What are their interests, goals, and motivations?
- What prior knowledge or experience might they bring?
- What needs, strengths, or challenges might they have?
- What contextual factors might influence their learning?
- What do you need to know about learners in order to personalize their experience?
As you go through the learning context and learners, reference, and record useful theories we have covered: Which theories meaningfully inform your design and why? Beyond being a requirement for this assignment, it also ensures that you are developing theory driven design decisions.
Please post this in the Personalized Learning Experience Channel by Mon, Nov 16.
As always, you can reach me by email, Teams, or by booking a meeting.
Take care,
Adrian




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